Secure, Stable & Successful

The saying — “the home is where the heart is” — is a timeless one, and one further backed by Unison’s recent “State of the American Homeowner” survey. The analysis found that homeowners are using their homes as offices, gyms, schools, and much more due to the pandemic, and as a result, nearly two-thirds (64%) of those polled say living through the pandemic has made their home more important to them now than ever before. Unison found that homeownership brings positive feelings, with 91% of homeowners saying they feel secure, stable, or successful owning a home.

Seven in 10 (70%) homeowners felt emotionally attached to the homes that have kept them safe over the past year—with 51% calling it a “key part of their life”—a significant increase compared to before the pandemic when 58% of homeowners had an emotional attachment to their home. Millennials were more likely than older generations to have an emotional connection to their home and were more likely to put their future saving and retirement plans at risk to keep it. Of those polled, 78% of millennials felt emotionally attached to their home, as opposed to 70% of Generation Xer’s, and 69% of Baby Boomers. “The American Dream of homeownership has taken on increased importance as the home has become the center of our daily lives, bringing our work, shopping, schools, and gyms into where we live,” said Unison CEO Thomas Sponholtz.

Source: MReport