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The Sales Update Library
- Sales Technique Articles
- Marketing Articles
- Business Planning Articles
- Motivational Articles
- Real Estate Sales Articles
Welcome to the Sales Update Library. The ultimate value you can deliver to your top referral sources is to help them increase their business. Your top referral sources, whether they are Realtors, financial planners, attorneys or builders are in business and business-to-business marketing is vitally important. These articles are great for:
- General mailings. These should be the basis for special mailings to your top referral sources.
- Prospecting. Trying to add a new Realtor contact? Whet their appetite by sending them value-added pieces.
- Sales Meetings and Larger Presentations. These articles make for great topics and add value as a handout. Don't just talk about mortgages, be different.
- Response mechanisms. These articles are often mentioned in our Realtor targeted emails and flyers to get customers to call for "special reports."
- Your own motivation. Of course, these are great articles for you to use for yourself as the topics are generic.
Each article can be simply emailed to yourself and forwarded to the intended target. You can make minor changes in the articles before you forward, including changing the subject name and adding personalization for the intended target. If you are sending to a larger list, you can also capture the HTML coding and cut and paste into whatever email system you are using. Note that you can also convert these emails to personalized PDF format and print.
We will be adding to this library on a regular basis. The content contained in these documents may become outdated because of changes in market conditions, laws or economic climate. If you view a document that is outdated email us at success@hershmangroup.com and we will make alterations if possible.
Sales Technique Articles
Marketing Articles
The Seven Rules of Maximum Synergy Marketing Does Your Business Model Define Success? Getting Out There Not Enough? Part I Getting Out There Not Enough? Part II Testimonials What Is In An Email? Capture More Leads With Call Capture Public Speaking Is The Best Marketing Tool - Part I Public Speaking Can Be The Key - Part II Prioritization Is The Key To The Marketing Plan The Truth About Niches Essential For Your Long Term Success Define and Grow Your Sphere-Part One Define and Grow Your Sphere-Part Two You Can Change Your Results In Any Market...By Changing The Numbers-Part I You Can Change Your Results In Any Market...By Changing The Numbers-Part II You Can Change Your Results In Any Market...By Changing The Numbers-Part III You Can Change Your Results In Any Market...By Changing The Numbers-Part IV Business Planning Articles
test article Negotiation Skills For Winners Time Management: Getting More Accomplished TIme Management Tip -- A Sense of Urgency Making The Transition From Sales To Manager Part I Implementing A Smooth Manager Transition Part II Your Business Model Must Contain the "Right Stuff" Hiring an Assistant--A Move That Can Make a Difference (Part I) Hiring An Assistant: Synergy Part II Time For a Long Term Strategy Time Management I Time Management Part II Motivational Articles
Seven Rules of Maximum Synergy Marketing Nine Elements of Effective Employee Praise How To Overcome Market Downturns Becoming An Expert Is Not Quite Enough Becoming an Expert is The Key to a Successful Business Model RX For An Attitude Checkup The Mirror: The #1 Sales Tool Commitment A Real "Not So Secret" Of Success...A Sense Of Urgency Are You An Employee, Or... The CEO Of Your Company? Inspiration For Anyone...John Wooden and Success This Environment Gives Everyone an Opportunity: Dealing With The Doldrums The Basic Elements of Success Real Estate Sales Articles
Working with First-Time Buyers The Essential Call For More Referrals Don't Give Up On That Prospect The Real Secret To Success What Are The Types of Objections? Guidelines For Handling Objections Setting Up Great Homebuyer Presentations-Part I Setting Up Great Homebuyer Presentations-Part II The content contained in these documents may become outdated because of changes in market conditions, laws or economic climate. If you view a document that is outdated email us at success@hershmangroup.com and we will make alterations if possible.