The key to success for any loan officer is building a steady source of referrals from their network. We have recognized the importance of referrals by focusing our support efforts within this area. It starts with training and each of our loan officers participates in a program that is designed to help them grow their sphere of influence to new levels through the Certified Mortgage Advisor Program.

Of course, training is not enough. Loan Officers need value to deliver to their sphere. For example, top referral sources are in business and we are focused upon helping our business partners increase their income. Would you like an article to send to your business partners to help them understand the importance of sphere marketing?

Just email me and I will make sure and forward Define and Grow Your Sphere to you.