In his new book, More Income with Less Stress, author Dave Hershman indicates that the rules of synergy marketing require we make use of partnerships in order to realize the maximum effectiveness from our limited resources. Maximum synergy marketing indicates that:

If you are marketing by yourself, you are wasting synergy.

In the evolving world of business, a partnership between entities that brings value to their mutual clients is certainly one way to rise above the competition. There are many ways we can work together to mutually bring value to our client bases–from a referral relationship to joint marketing efforts.

Many of your clients are homeowners who need the services of a mortgage-finance professional for refinancing their home and others are renters looking to purchase their first home. At the same time we are often asked to recommend your business services when we finance a home. We feel that we are bringing value to our client base by recommending top area businesses.

I personally have a list of several hundred contacts within my sphere of influence. I mail to this list on a regular basis. I would be happy to recommend your services, or better yet, provide a brochure or valuable article to them as part of our partnership arrangement.

I will call you so that we can meet and discuss the possibility of entering into a partnership relationship. I look forward to talking with you.

P.S. I thought you might be interested in an article written by Dave Hershman–The Seven Rules of Maximum Synergy Marketing. Contact me if you would like me to forward a copy to you.